We can’t stress the importance of having a properly set up website. you need one that represents who you are and what you do. You also want it to be easy to navigate and act as a guide to the people landing on it.
It’s more than just a website, if your website is properly built then it’s a cash generating machine. That’s the power of a site. Why? well because it’s the foundation for all you marketing efforts, whether you’re aware of it or not. Here’s a good example of a business that https://iias.ca/website-design/
Business owners are faced with a serious problem. One that will run them to the ground if they don’t solve it fast. They need leads. That’s what a website will help them achieve.
So what are the basics of the website? well you have to think and keep the “end goal” in mind. This means you’ll have to put yourself in your clients or customers shoes and think what they expect from a website. Example if you’re a restaurant the main things that people would want from your site is to find your location, your phone number to call, even to set an online reservation. You need to brain storm these goals and rank them in order of importance.
In general, there are three parts you want to focus on.
The first part is the aesthetics. You want it to look good because looking good feels good. and it should be something you’re proud of and that will draw new and old people to your business. This is highly customized depending on the business and the people in the business. It’s much better to personalize it so people can connect with you or your business.
The second part is how it functions. It can’t be clunky, it can’t be slow and it definitely can’t be confusing. The reason why is because if you confuse, you’ll lose. and it also doesn’t matter if you have a shell of a Lamborghini if the dam Lamborghini has a moped engine. speaking of Lamborghinis things like page speed is a huge factor as well. In fact it’s so important that google developed their own tools just to help people improve their site speed. it shows you a score from 0-100 and it gives very helpful and insightful advice to help you improve that. things like “you’re blocking rendering” or there are other places you can optimize like eliminating pictures sizes. Another common thing you can do is to minify your java-script and custom style sheets. another extremely important thing you want to be aware of is if the site is mobile friendly or not. In this day and age, at least half the internet views are made on a cellular device. That means if your customers see an ugly un-optimized website on their phones then they’re going to view your business as less professional.
The third part is how it compels people to take action. whether it’s to call you or make a purchase or whatever. This involve knowing how psychometric plays a role and how you can harness the power of psychology to help people understand how your product or service can change their lives for the better. psychometrics is just a fancy way of saying personality types. let’s face it, not everyon has the same personality but there’s not an infinite amount of different personalities. The best way I like to slice it up is dividing human personalities into 4 categories. I call it the PASE system. P is for practical. A is for Action. S is the Social butterflies. And where would this world be without E for emotional people? each person needs to be treated differently and the P’s react very differently than the A’s. practical people just want as much information as possible and they’re very analytical and love data. The Action based people just want to take action as fast and as easy as possible. If you inundate them with information they’re gone and good luck trying to get them to sit down and go through things with you for an hour. Social people just love to build rapport. They’re the fun and extroverted types that love to talk (especially about themselves) JK not really, they are actually extremely interested in learning more about others as well and it rubs off on people too. last but not least is the emotional type people. see these people just want to feel right before making a decision.
The better you can integrate all three the more people you’ll be able to do business with.
Abbotsford Web Design 